This year on Saturday, May 18th from 10AM-2PM the town will host Medway’s Annual Pride Day on the grounds of Medway Middle School. As in the past there is an opportunity to sponsor Pride Day and get some visibility for members of the Medway Business Council.

As local families stream through the site at the Middle School, taking time to pick up lots of free giveaways, shop and play games, listen to live music, and sample from the many food concessions, they also got to learn about local products and services.

Medway Pride Day 2024 is Saturday, May 18, 10:00 am – 2:00 pm | medwayma (townofmedway.org)

Many businesses operate on the “business to consumer” model – their products or services are usable by the average homeowner and family – so having a booth at an event like Medway Pride Day is a natural way to be visible. Paul Rao of Berkshire Hathaway HomeServices Page Realty says, “My company has been participating in Medway Pride Day since its inception. It’s a great opportunity to connect with our neighbors, friends, and colleagues. We’re certainly proud to be in Medway and this is a great way to give back to the community.”

Ann Sherry, Senior Vice President at Charles River Bank, says, “For Charles River Bank, Medway Pride Day affords a wonderful opportunity to reach out to our community. We can visit with parents, children, business owners and others who love our town and want to share in the spirit of the day. It’s a great platform to learn more about what people need from their community bank and provide valuable information about creative solutions we offer.”

For “business to business” operations, the value of the event is a little less obvious, because you never know if business owners are going to attend the event and take time to seek out products or services they can use at their own business, but it’s always worth becoming more familiar with your community. “By having a table, I was able to meet some business people I hadn’t met before, who hadn’t known I operate a graphic arts studio locally, and make contacts with people to whom I can refer others when they need those services, as well as find potential business opportunities,” says Jennifer Powell of Jennifer Powell Art.